I've watched you build this from the ground up. From a bloke moving the flag for one truck, to a business with 120 trailers, a warehouse and office in Sydney, and a base in LA. That's not a small thing. That's not luck. That's years of taking on responsibility nobody else wanted, copping the hits, and coming out the other side with something genuinely impressive.
What stuck with me from our chat is that you've never quite been able to tell that story the way it deserves to be told. Not because the story isn't there, it's because you're too close to it. You're in the middle of it every single day, and you can't read the label from inside the jar.
That's where I come in.
I don't want this to be the "Chris Woods show." You were clear about that, and you're right. This isn't about you standing in front of a camera talking about yourself. It's about showing the world what LIVE actually is: the scale, the infrastructure, the people, the trucks, the warehouses, the international reach, and the quiet confidence of a business that just gets it done while everyone else is still figuring out who you are.
I want to help you build that story properly. Not as a one-off video, but as something that grows across the season, piece by piece, until it becomes the thing that finally makes people go "oh, that's who LIVE is."
I've spent my career on the road. Stadiums, arenas, world tours, the whole circuit, for the better part of 20 years. I know what it looks like from the inside, because I've lived it.
These days, I run My Video Producer, where we build content systems for businesses that have a real story to tell but no time to tell it. Below is a short video that walks through my background and the kind of work we do
The reason this matters for LIVE is simple: I'm not coming at this as an outsider trying to make your business "look good" for a camera. I know what a load-in looks like at 2am. I know what it means to have 15 trucks lined up outside a stadium. I know the difference
between a business that's just surviving on the road and one that's actually running the show.
That's the perspective I want to bring to telling your story.
Here's what I want people to feel when they watch this.
Right now, when people hear "Live Event Logistics," a lot of them still default to thinking of one guy and a truck. That story is years out of date, and it's costing you. The reality is a business that can land a show in Sydney, store it, pull it back out for the next leg of a tour, and ship it to LA, all coordinated through one person, one phone call. That's not a small operator. That's serious infrastructure, and it deserves to look like it.
I want to capture the scale of what you've actually built. The fleet lined up outside a stadium. The warehouse running like a machine. The people who make it all work, the lead driver, the crew who show up at 2am in the rain and just get on with it, because that's who they are. Fred and his 120 trailers. The quiet professionalism that's earned LIVE a reputation production managers are starting to seek out before the promoters even call.
And I want to show the range. The same business that's running Parkway Drive through a stadium full of pyro is also handling the Australian Ballet. That contrast, the scale, the precision, the sheer breadth of what LIVE touches, is the story most people have never seen.
The plan is to build this over the course of the touring season. Every show is a chance to capture another piece of it: the trucks rolling in, the load-in, the people, the moments that make this industry what it is. Some of that becomes content you can use straight away. All of it becomes part of a bigger picture, building toward something that finally tells the full story of what LIVE has become.
By the end of it, the goal is simple: when someone watches this, they don't think "oh, that's the woodsy thing." They think, "how do I get in touch with these guys?"
Here's how this works.
The flagship documentary is the heart of this, the 10-minute story of LIVE, built from footage banked across the season plus a dedicated filming session with you and your team in Sydney. That's what we're creating together, no matter which option you choose.
Where the options differ is in how much footage that documentary is built from, and how much additional content comes along the way.
Option 1: The Documentary — $10,000
The complete flagship documentary, built from on-site filming at the Sydney warehouse and a visit to one show, plus the full pre-production process: working through your story, mapping out what we need, and a dedicated filming session with you and your team.
This delivers the full 10-minute company profile, start to finish.
Option 2: Entry Package — $17,500
Everything in the documentary, but built from a full season of footage. Covers 6 shows each contributing:
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Up to 30 photos
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Footage banked for the documentary
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A 30-60 second Instagram reel highlighting LIVE's impact on that show
Plus the flagship documentary: pre-production, story development, a dedicated Sydney filming session with you and your team, and the full edit into the final 10-minute piece.
With footage banked from 6 shows instead of one, the documentary has more to draw on, more moments, more locations, more of the real story, so the final piece is richer and tells LIVE's story properly.
Option 3: Feature Package — $25,000
Everything in the Entry Package, with each of the 6 shows also contributing:
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A 5-minute video for that show, featuring the people behind it (lead drivers, crew, the ones who make it happen)
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The Instagram reel becomes a trailer for that show's longer video, building anticipation before it drops
Each 5-minute video stands on its own, but it's also a taste of the bigger story. As people watch LIVE show up tour after tour, the question naturally builds: what does the whole picture look like? By the time the flagship documentary lands, the audience isn't seeing it cold, they've been following the story all season, and they're ready to see it all come together.
Plus the flagship documentary: pre-production, story development, a dedicated Sydney filming session with you and your team, and the full edit into the final 10-minute piece. With a 5-minute video from each show as well as banked footage, the documentary draws on an even deeper well of material, real moments, real people, real story, captured properly across the season rather than reconstructed after the fact.