The video plan
First National Port Macquarie
Become the agency this town sees first. Every agent found and recognised before the appraisal, a property management team landlords call before anyone else, and every listing shown the way it deserves.
What this is built to do
Two results
Sales
Sellers look an agent up before the appraisal. With a profile video in place, they get to know the person: who they are, how they work, what they are like to deal with.
The relationship is built before your agent walks in the door.
Property management
A landlord has a question about a lease or a compliance change, they search it, and the answer is a two minute video from your property management team.
Your team becomes the one landlords here think of first, because they are the ones who keep answering.
Where things stand
A photo and a paragraph
That is what anyone looking your team up finds today. Not one profile video. Not one listing video.
The hard part is done. A team the town already knows, and a story that goes back to 2004.
We just need to put it on camera.
Have a look
What an agent profile looks like
The team
Every agent gets a profile video
Their own words
Developed through a guided interview and collaborative scripting, so their personality and values come through.
Filmed in the community
Out where they work and live, not in the office. The property management team get the same treatment, focused on the investors and tenants they look after.
Evergreen
On the website, with every listing enquiry, on every social page. They keep working for years.
For you
The Minimum Visibility Plan
You carry the visibility of the office. Ten videos that answer the questions every seller in this town asks before they list. When they search, you are the answer they find.
- Profile
- What to expect from an appraisal
- Neighbourhood breakdown
- School districts overview
- Modern marketing explainer
- The importance of the first two weeks of your campaign
- What my customers say
- Sales methods for current market conditions
- 60 second pitch
- Why your home isn’t selling
Property management
Videos of Value
Fifty two videos, with Nicky presenting on behalf of the team. By the end of the year, First National is the property management team in Port Macquarie, full stop.
Social
One reel a week on the office pages, for a year.
Search
The full library on YouTube from day one. When a landlord googles what happens when a tenant breaks a lease, it is your team that comes up.
Send
A lease break, a rent review, an inspection, a compliance change: there is a video for it. The property managers send it instead of explaining it again. Your virtual assistant staff send the set ones to answer the basic questions that come through every day, so even the routine replies show Nicky’s face.
Have a look
Breaking Leases and What it Means for your Investment
Over the top of all of it
The company profile
The overarching video for the office. Your story, in your words, cut from the footage we gather across every shoot day. For the homepage and social.
Timing
Film now. Launch once.
Now
Interviews and scripting with you and each agent. Locations locked. Shoot days in the diary.
As soon as possible
Profile and MVP shoot days around Port Macquarie. Two studio days for Videos of Value. Everything cut and held.
October
Your new brand assets land, every edit is finished in the new look, and it all goes live together the week the office is done. Nothing goes out in the old look.
The investment
What each piece is worth on its own
Your Minimum Visibility Plan (ten videos)$10,000 ex GST
Five sales agent profile videos$25,000 ex GST
Two property management team profile videos$10,000 ex GST
Videos of Value (52 videos, social and YouTube formats)$20,000 ex GST
The company profileincluded
Priced separately$65,000 ex GST
But this one is different
The Launch Package
It is a home town job, and it is not a cold one. We already ride together, and I have seen how this office looks after people. I genuinely believe this team can stand out even more than it already does, and I want to be the one helping it get there.
No travel. Videos of Value filmed in my own studio. One project rather than fifteen separate bookings.
$45,000 ex GST
50% on acceptance to lock in pre-production and shoot dates. 50% on approval of the final videos, ahead of the October release.
After the launch
Carrying the momentum through every listing
The launch puts the team in front of the town. Listings keep them there. The best way to win the next listing is to make the current one stand out.
Social media version — $299 ex GST
Standard property video — $399 ex GST
Standard Property Video and Social Media Package — $549 ex GST
Cinematic property video — $1,999 ex GST
All four are booked online through your private First National booking portal and invoiced monthly.
Where to from here
Let’s lock it in
Agree the scope today. Lock the shoot dates this week. Filming starts as soon as the diary allows, so everything is ready to go the week the office is done.
