Building Local Presence, Month by Month Plan
This package delivers consistent, high-quality social media content every month this is anchored by professionally filmed video content designed to drive reach, build trust, and humanise your brand.
By combining education, local insights, and personality-driven storytelling, we’ll position Brand Property as the go-to real estate agency on the Central Coast — not just for listings, but for lifestyle and local leadership.
Current Situation and Challenges
In our meeting we explored the critical challenges associated with creating content that converts.
We also discussed the benefits of a content creation framework for effective brand building and relationship building.
Key Challenges identified include
- Limited Community Content
- Limited Value Based content
- Limited Agent Humanisation content
- Inconsistent base posting
Solutions and Recomendations
🎥 Monthly Filming Breakdown
Filmed on location every month in one day.
1. 🎓 6 x Short Educational Videos
-
Bite-sized content answering common buyer/seller questions
-
Designed to build authority and provide immediate value
-
Edited for Reels, Facebook video, and YouTube Shorts
2. 📍 6 x Local Market Update Videos
-
Quick local insights: suburb stats, recent results, rental and investment trends
-
Presented by agents or the brand team to build credibility
-
Perfect for audiences who want proof you're active and informed
3. 🤝 2 x Community / Agent Profile Videos
-
Human-led content that connects on an emotional level
-
Local sponsorships, charity events, or agent stories
-
Ideal for building brand affinity and long-term trust
💻 Channel Management
✅ Instagram & Facebook
-
7 posts per week
-
Blend of filmed content, branded graphics, and market content
-
Captions written for clarity, warmth, and action
-
Hashtags and tags used strategically for visibility
-
Posted and scheduled for you — no effort required from your team
✅ YouTube
-
We’ll build your YouTube channel into a structured, searchable content library
-
Manage uploading and organisation (playlists, titles, descriptions, tags)
-
Content will be tailored for both Shorts and long-form video
-
Focused on long-term value and lead generation via search
- Optimisation of uploade property video content not created by My Video Producer
📝 Content Style & Strategy
-
Captions that match your brand voice: warm, professional, and real
-
Variety in call-to-actions to boost engagement and lead flow
-
Bullet points, emojis, and formatting for readability
-
No custom thumbnails required — we let the content speak for itself
📊 Reporting & Recommendations
-
Monthly performance snapshot (reach, engagement, views, saves)
-
Summary of top-performing posts and trends
-
Strategic suggestions for the following month’s filming content
-
Optional monthly check-in call
💡 Why It Works
-
Video-first content drives more reach, engagement, and trust
-
Consistent messaging builds familiarity and brand authority
-
Local storytelling and community focus deepen emotional connection
-
YouTube becomes a long-term asset, not an afterthought
Agreement and Investment
This service will be provided to Brand Property by My Video Producer with a commencement date of the 1st ofJuly Payment will be due monthly within 14 days of receiving the invoice.
This proposal expires 12th of July 2025.
Package value $12,000 ex GST
Price excluding GST $8,500 ex GST
Quote Number: QU:0115