Videos of Plan

for 

Lee Waterhouse

Thank you for considering My Video Producer and our Videos of Value program as a strategic partner for your real estate marketing.

At My Video Producer, we understand that impactful, results-driven video content is about more than just pressing record. It’s about strategy, storytelling, and consistency. That’s why leading agencies across New South Wales trust us to help them stand out, attract their ideal clients, and build long-term brand authority through video.

Our recent discussions have shown that you’re ready to elevate your profile, re-establish your brand presence, and consistently capture the attention of your audience. This proposal outlines how our Videos of Value program, combined with tailored profile videos, can help you achieve those goals through a streamlined, scalable approach designed specifically for real estate professionals.

 

Current Situation and Challenges 

From our conversation, it’s clear your business has:

  • Relied heavily on agents driving their own presence, with mixed consistency.

  • Previously enjoyed strong social media traction, but output has now dropped back to basic listing posts.

  • No dedicated expert managing your digital channels.

  • A desire to rebuild authority, particularly in the Penrith market where first-home buyers, investors, and up-sizers represent your strongest opportunities.

  • Recognition that video is the missing piece to reposition your brand, humanise your agents, and engage clients before the first conversation.

 

Here’s a quick copy of our strategy call


We’ve included the recording of our call so you can revisit any part of our conversation, review the details we covered, and share it with anyone else involved in the decision. It’s here for your reference.

No pressure to watch it all, but it’s a handy way to revisit the plan we discussed.

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Solutions and Recommendation's

 

Before we dive into educational or community-driven content, it’s critical to first establish your foundations.

  • Profile videos humanise each agent and your BDM, showing clients who you are, why you do what you do, and why they can trust you.

  • An Office video demonstrates unity, culture, and credibility at a brand level, positioning your agency as the professional and approachable choice in the marketplace.

These foundational videos create instant trust and recognition. They ensure that when prospects see your educational or market update content, they already know why they should listen to you. Without this base, even the best educational content risks being overlooked.

Once those foundations are in place, the Videos of Value library builds authority at scale. The 52 evergreen videos give you consistent, high-quality touchpoints across search and social, speaking directly to your three key audiences: first-home buyers, investors, and up-sizers.

Together, the foundational and evergreen content create a system that not only attracts attention, but converts it into long-term relationships and new business. 

You mentioned wanting to see examples of the different video styles, particularly profile videos.

The best way to do this is through my recent presentation at Lee Woodward’s Complete Salesperson Course in the Hunter Valley. The presentation begins with profile videos showing exactly how they work to humanise agents and establish trust. And then walks through other video types including educational content, market updates, and community-focused pieces.

I’ll provide you with the link so you can see these samples for yourself and get a clear sense of how they could look for your team.

Watch the video

Agreement and Investment

  • Videos of Value Program (52 videos) – $20,000 + GST

  • Profile Videos – Normally $5,000 each, discounted to $2,500 each when bundled with Videos of Value.

    • Agents can contribute individually, or the office can choose to subsidise.

Your investment: $20,000 + GST (Videos of Value) plus $2,500 + GST per profile video.

This is not a cost it’s a long-term investment that delivers ROI by turning video into a lead-generation and trust-building machine.

 

Quote Number QU:0125

 

 

 
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